San Francisco Shopping San Francisco's Favorite Places to Shop
Pier 39
Beach Street & The Embarcadero - San Francisco
PIER 39 is a 45-acre waterfront complex that is a gathering place for millions of San Francisco locals and visitors. In addition to its 14 full-service restaurants, 90+ shops and popular attractions, PIER 39 is home to a 5-acre waterfront park and a 300-berth marina. PIER 39 is known for its spectacular views of San Francisco Bay including the Golden Gate Bridge, Bay Bridge and Alcatraz, as well as the world famous California sea lions hauled out on K-Dock.
PIER 39 is located on the northernmost point of the San Francisco peninsula providing visitors with picture postcard views of Alcatraz, the Golden Gate and Bay Bridges, the San Francisco Bay and the City skyline. Telescopes are placed along the location's perimeter road for viewing the sights.
Attractions on the Pier
7D Experience
Experience the thrill of a rollercoaster and the excitement of a state of the art laser-blasting game all at once at 7D Experience! A massive movie screen and the newest 3D technology keeps rider’s senses reeling as they ride, blast and compete their way into another dimension. Compete with other thrill-seakers in a variety of scenarios: defeat menacing robots of the wild west, battle ghoulies in a haunted goldmine, go on a swashbuckling pirate adventure or experience a terrifying zombie apocalypse. Ride, blast, compete at the one and only 7D Experience!
Great for individuals or groups of all ages and sizes. Theater holds 20 people per show.
Aquarium of the Bay
Experience the magic of San Francisco Bay, at Aquarium of the Bay. Located at the water’s edge, 20,000 local sea creatures await you. See eye-to-eye with a Sevengill shark, be mesmerized by moon jellies, and touch a bat ray’s wing. Walk through crystal clear tunnels and watch San Francisco Bay’s most amazing animals swim overhead. Connect to San Francisco Bay through daily naturalist-led animal feedings and interactions, hands-on science experiments, sustainable seafood discussions and more. Enjoy viewing Alcatraz and the Golden Gate Bridge from our outdoor decks. Aquarium of the Bay is open 364 days a year.
Daily special events include animal feedings, naturalist presentations and behind-the-scenes tours. Admission is $18 for adults, $10 for seniors (65+) and children (3-11). Children under 3 are free. Families save with the Family Pack, priced at just $50 for two adults and two children. Upgrade your general admission ticket to an exciting Behind the Scenes Tour for an additional $10 for members and $12.
Bay Theater
The Bay Theater, located adjacent to the Aquarium of the Bay entrance, hosts a full line-up of daily film programs and an array of special events. Daily film programs feature award-winning documentaries and animated shorts on popular ocean-lover topics including sharks, whales, surfing, marine life conservation and San Francisco Bay ecology.
Tickets are $6 for 3-D films. All proceeds of ticket sales will support the conservation work led by Aquarium of the Bay and its partner organization, The Bay Institute.
Frequent Fliers
See PIER 39 from a different angle on Frequent Flyers, a fun-filled bungee trampoline for all ages. Participants can safely jump up to 20 feet in the air and try their hand at some aerial acrobatics.
Jumpers must be at least 30 pounds and under 230 pounds.
Admission is $10 per session.
Magowan’s Infinite Mirror Maze
Experience amazing fun for the whole family at Magowan’s Infinite Mirror Maze! Challenge yourself to find your way through the infinite hallways, endless circles and dead-ends of the most fascinating maze in San Francisco.
Sea Lions
The sea lions camped out in PIER 39′s West Marina have been endearingly coined The PIER’s “Sea Lebrities.” The boisterous pinnipeds started arriving in droves in January 1990, shortly after the 1989 Loma Prieta earthquake. At first they numbered from 10-50, but due to a plentiful herring supply, available dock space and the marina’s protected environment, the population grew to more than 300 within a few months.
Each winter, the population can increase up to 900 sea lions, most of which are male. During the summer months, the sea lions migrate south to the Channel Islands for breeding season, but in recent years a small group stays year-round at PIER 39′s K-Dock.
Click here to learn more about the sea lions and watch them live on our Sea Lion Webcam.
415.289.SEAL K-Dock www.marinemammalcenter.org
Bay Cruise Adventure
Bay Cruise Adventure: This fully-narrated one-hour cruise sails underneath the majestic Golden Gate Bridge, around mysterious Alcatraz Island, past Angel Island State Park, and along San Francisco’s historic waterfront. Enjoy fantastic photo opportunities and breathtaking views.
Escape from the Rock
Escape From the Rock: A 90-minute journey that sails under the Golden Gate Bridge and then circles Alcatraz. This special San Francisco Bay tour is “fully-loaded” with harrowing stories and undisclosed secrets of life on “The Rock.”
Rocket Boat
RocketBoat: The newest and most exciting thrill ride on the San Francisco Bay! Get blown away as you hold on for the heart-pounding ride of your life. Click here to watch RocketBoat in action. RocketBoat operates May – October.
415.773.1188
PIER 39 West Marina www.rocketboatsf.com
For more information on Pier 39...
For more attractions to visit in San Francisco...